Compare and contrast the concept of micromarketing with that of mass customisation.

Micromarketing and mass customization are two distinct but related concepts in marketing management, both focusing on tailoring products and services to better meet the needs and preferences of consumers. While both aim to create more personalized experiences for customers, they differ in terms of scale, methodology, and the degree of customization involved.

Micromarketing refers to the practice of targeting a very specific segment or niche of the market. It involves designing marketing strategies that cater to the unique needs of a small group of consumers or even individuals. This approach focuses on the most granular levels of customer segmentation, where ____ _________ ______ _____ __________ _________ _____ _____ ___ _______ _____ ____.
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