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Communication is the process of exchanging information, ideas, opinions, feelings, instructions and messages between two or more persons with the purpose of creating mutual understanding. In business organisations, communication is essential for planning, decision-making, coordination, leadership, customer relations and the smooth performance of daily activities. Business communication generally takes several forms, among which oral communication and written communication are particularly important. Both forms serve the common purpose of transmitting information, but they differ in their methods, characteristics, advantages and limitations. Oral communication refers to the exchange of information through spoken words. It takes place when a sender communicates a message verbally to a receiver. Face-to-face conversations, meetings, interviews, telephone conversations, conferences, presentations, speeches, group discussions and video conferences are common examples of oral communication in business. Oral communication may be formal or informal depending on the situation and the relationship between the participants. A manager giving instructions to employees, a salesperson explaining a product to a customer, or two colleagues discussing a work-related problem are examples of oral business communication. One of the major characteristics of oral communication is immediacy. The message can be delivered and received almost instantly, allowing the receiver to respond immediately. This makes oral communication particularly useful when quick decisions or urgent instructions are required. For example, if a manager needs to inform employees about an unexpected change ________ ___ _______ ______ ___ ________ ____ _______ ________ _________ ______.
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