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Business communication refers to the exchange of information, ideas, facts, opinions, instructions, and feelings among individuals or groups for achieving organizational objectives. It takes place within an organization as well as between the organization and external parties such as customers, suppliers, government agencies, investors, banks, and the general public. Effective business communication is essential for planning, decision-making, coordination, leadership, motivation, customer relations, and the overall success of an organization. It differs from ordinary communication because it is generally purposeful, structured, professional, and directed toward achieving specific business goals. One of the main characteristics of business communication is that it is goal-oriented. Every business message is normally prepared with a particular objective. The purpose may be to provide information, give instructions, persuade customers, solve a problem, make a request, negotiate an agreement, motivate employees, or make a decision. For example, a manager may communicate with employees to explain a new work procedure, while a sales executive may communicate with customers to persuade them to purchase a product. Thus, business communication is not merely an exchange of information; it is a means of achieving organizational objectives. Business communication is also clear and precise. In business situations, unclear messages can cause misunderstanding, delays, financial losses, and conflicts. Therefore, business ______ _____ __________ ___ ______ ________ __________.
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