Explain with a suitable example the major differences/ activities performed between Sales and Marketing function performed in a FMCG Company.

Sales and marketing are two closely related but distinct functions within a Fast Moving Consumer Goods (FMCG) company. While both functions aim to drive revenue and promote the company's products, they operate at different stages of the business process and have distinct roles and responsibilities. Let's delve into the major differences and activities performed by sales and marketing in an FMCG company, illustrated with a suitable example.

Differences Between Sales and Marketing:

1. Objective and Focus:
   - Marketing: The primary focus of marketing is to create awareness, generate interest, and build demand for the company's products. It involves strategic activities such as market research, product development, branding, and advertising to reach and attract potential customers.
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