When and why training assumes importance for a Salesman? Discuss. Do you agree that sales training should be a continued and an on going activity? Elaborate. What is sales planning? Why territory planning is of strategic importance for sales function? Briefly explain the approaches to territory design.

Training holds immense importance for a salesperson due to its pivotal role in enhancing their skills, knowledge, and overall effectiveness in the dynamic field of sales. The timing for training is critical and ideally should commence right from the onboarding phase. The reasons behind the significance of training for a salesman are multifaceted.

Firstly, training equips salespeople with the necessary product knowledge. A well-informed salesperson is better equipped to communicate the value proposition of a product or service to potential customers. This understanding fosters confidence and credibility, crucial elements in building trust with clients.

Secondly, sales training plays a vital role in developing interpersonal and communication skills. Sales is fundamentally about building relationships and effective communication. Training helps salespeople refine their ability to listen actively, understand customer needs, and articulate solutions persuasively. This skill set is integral for successful sales interactions.

Furthermore, the sales landscape is constantly evolving with _______ __________ ________ ____ ________ ____ _________ _________ ___ _________.
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