Distinguish between recruitment and selection. When and why selection process assume significance? Highlight the most commonly used selection tools.

Recruitment and selection are two fundamental functions in sales management, crucial for building an effective sales force. Though they are closely related, recruitment and selection differ significantly in purpose and process.

Recruitment refers to the process of attracting and encouraging potential candidates to apply for a job. It is the initial stage where organizations generate a pool of qualified applicants. The aim of recruitment is to create awareness about the job vacancy and to motivate candidates to submit their applications. Recruitment methods in sales management may include job advertisements, employee referrals, campus placements, online job portals, and recruitment agencies. The focus during recruitment is broad, aiming to attract as many suitable candidates as possible.

Selection, on the other hand, is the process of screening and choosing the most suitable candidates from the pool generated during recruitment. It involves evaluating applicants through various tools and techniques _______ ____ _____ __________ _________ __________ _________ _________.
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