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Product differentiation refers to the process of creating and highlighting unique features, qualities, or experiences of a tourism product that distinguish it from competing products in the market. In tourism marketing, differentiation is an important strategy used by destinations, hotels, travel agencies, and other tourism organizations to attract visitors by offering something distinctive and valuable. Since many tourism products may appear similar, differentiation helps create a strong identity, improve customer preference, and build competitive advantage. Tourism products are largely based on experiences rather than physical goods. Therefore, product differentiation in tourism focuses on creating memorable experiences through unique attractions, services, cultural elements, facilities, and emotional connections. A destination can differentiate itself through natural beauty, heritage, adventure activities, hospitality, local culture, or special events. Similarly, hotels and tour operators can differentiate their ___ _____ ___ ________ ____ ___ ___ ____ ___.
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