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Destination Marketing Organisations (DMOs) are specialised organisations responsible for promoting and managing a tourism destination in order to attract visitors, enhance its image, increase tourist expenditure and support sustainable destination development. A destination may be a country, state, city, region or even a specific locality. DMOs act as a coordinating body among tourism businesses, government agencies, local communities and other stakeholders involved in tourism. The primary function of a DMO is destination marketing. It develops and communicates a distinctive image of the destination _____ ______ __________ ___ ___ ______ ___ _____ ____ ____ ________ _____.
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