Enumerate the benefits of Customer Value Management.

A key development in marketing and management practice in the last decade has been the growth of customer value management (CVM). Many firms have invested in large customer databases to understand, monitor, and influence customer behaviour. For an organisation CVM is a measure of customers’ view of the perceived value for money delivered relative to that of their competitors’ customers. It is sometimes known as a Customer Value Added (CVA) approach for sustaining with existing customers & developing new customers.

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