Define Integrated Marketing Communication (IMC) and describe the levels of integration of marketing communication.

Integrated Marketing Communication (IMC) is a strategic approach to marketing that involves coordinating and integrating various communication channels and tools to deliver a consistent and compelling message to a target audience. IMC is all about ensuring that a brand or organization communicates its messages effectively and cohesively across different marketing channels, both online and offline, to achieve its marketing and business objectives. This approach recognizes that consumers are exposed to multiple touchpoints and media channels, and it aims to create a seamless and harmonious brand experience across these touchpoints.

IMC involves the following key elements:

1. Consistency: One of the fundamental principles of IMC is maintaining consistency in messaging and branding across all communication channels. This consistency helps in creating a strong and recognizable brand identity, making it easier for consumers to connect with the brand and understand its values.

2. Coherence: IMC also emphasizes coherence, which means that all marketing communication efforts should be aligned and complementary. Every _____ ____ _________ _____ _______ ________ ___ ________ ________ _____ _____ _________.
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