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Personal selling is a marketing strategy that involves face-to-face communication between a salesperson and a potential customer. This approach is most effective when certain conditions are present.  some conditions that favor personal selling.

1. High-Value Products or Services

Personal selling is most effective when selling high-value products or services that require a significant investment from the customer. For example, selling luxury cars, real estate, or high-end financial services typically involves personal selling. Customers are more likely to make a purchase when they have a personal relationship with the salesperson and feel comfortable with the sales process.

2. Complex Products or Services

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