What do you understand by personal selling? Explain importance of person selling in modern marketing.

Personal selling is a marketing strategy in which a salesperson interacts with a potential customer to sell a product or service. It is a face-to-face communication process that allows the salesperson to tailor their pitch to the customer's needs and preferences. Personal selling can take place in various settings, such as door-to-door sales, telemarketing, and in-person sales presentations.

The importance of personal selling in modern marketing cannot be overstated. Here are some reasons why personal selling is still a crucial strategy for businesses:

1. Personalization and Customization

Personal selling enables a salesperson to personalize their pitch and tailor it to the customer's needs and preferences. This personalized approach helps build a relationship between the salesperson and the customer, leading to increased trust _________ ___ ___ ____ ___ ______.
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