Question

 Define rural marketing and challenges faced by rural marketers.

22 Mar 2023
Answer :
Word Count : 332

Rural marketing refers to the process of promoting and selling products and services in rural areas. These areas are characterized by lower population density, lack of basic infrastructure, lower literacy rates, and limited purchasing power. The main objective of rural marketing is to cater to the needs of the rural population by offering products and services that are suitable for their lifestyle and budget.

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