How is a retailer different from a wholesaler?

A retailer and a wholesaler are two different types of businesses in the supply chain of products and services. Retailers sell goods and services directly to consumers, while wholesalers sell products to retailers, other wholesalers, or directly to end-users. Here are some of the key differences between retailers and wholesalers:

1. Customers The main difference between a retailer and a wholesaler is their customer base. Retailers sell products directly to end-users or consumers, while wholesalers sell goods to retailers and other businesses. A retailer's main focus is on satisfying the needs and wants of individual consumers, while a wholesaler's focus is ____ __________ _______ _______ _____ ____ ______ ________ __________.
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