Question

What are the functions of channels of distribution. Explain them. 

22 Mar 2023
Answer :
Word Count : 479

Channels of distribution, also known as marketing channels, refer to the various intermediaries who are involved in the process of getting a product or service from the producer to the end consumer. The primary function of channels of distribution is to bridge the gap between producers and consumers by providing a means of distribution, promotion, and sale of products and services.

Here are the key functions of channels of distribution:

  1. Facilitate the movement of products: One of the primary functions of channels of distribution is to facilitate the movement of products from the ___ _____ _______ _____ ________ _________.
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