Define Customer buying patterns. Explain why retailers focus on customer buying patterns.

Customer buying patterns refer to the trends and behaviors exhibited by consumers when they purchase goods or services. These patterns help businesses understand how, when, and why customers make purchasing decisions. Buying patterns can be influenced by various factors, including demographics, seasonality, economic conditions, personal preferences, cultural influences, and technological advancements.  

Customer buying patterns can be categorized into different types:  

1. Habitual Buying Behavior – Customers repeatedly purchase the same product or brand without much thought, often out of convenience or habit.  
2. Variety-Seeking Buying Behavior – Customers frequently change brands or products for the sake of variety rather than dissatisfaction. ___ _________ _________ ___ ___ ________ ______ _____ ____.
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