Question

Briefly describe the gaps model and explain the significance of the five gaps that the model identifies.

21 Feb 2025
Answer :
Word Count : 520

The Gaps Model of Service Quality is a widely recognized framework in Customer Value Management that helps businesses identify and bridge gaps between customer expectations and their actual experiences. Developed by Parasuraman, Zeithaml, and Berry, this model emphasizes five key gaps that impact service quality and customer satisfaction. Addressing these gaps enables businesses to enhance customer value, improve service delivery, and build long-term relationships.

Five Gaps in the Gaps Model

  1. Knowledge Gap (Gap 1)
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