Question

 Customer relationship management and customer value management.

12 Feb 2026
Answer :
Word Count : 164
AspectCustomer Relationship Management (CRM)Customer Value Management (CVM)
DefinitionCRM is focused on managing and improving a company's interactions with current and potential customers.CVM is focused on maximizing the value delivered to customers over their ______ ______ __________ ___ _________ _________ _____ _____ ____ _____ ___.
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