(a) “Probably with the success of an isolated store, many others want to open stores selling similar product lines to cash in on the shoppers flow into the area.”

(b) “Financial performance and Customer Satisfaction are based on historical actions.”

(c) “Retailers of present world must take care of various laws.”

(d) “Price penetration strategy may achieve the sales revenue.”

a). A string location has advantages of lower rent, better visibility from the roads/streets, availability of space for expansion of the store, and lower operating expenses. The disadvantages are lower product variety, higher advertising costs, extra travel for consumers interested in the concerned products, and have to build the store premises from scratch. But there are other common advantages that can be shared by the stores located on the same street like common lighting in the vicinity, security arrangement, general maintenance of the street, and the greatest advantage is drawing more consumers to the location; thus increasing the consumer traffic to individual store. A string is also an unplanned shopping area which consists of group of retail stores selling the same product-line. These stores will ______ ____ ________ ______ ____ ______ ________ ____.
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