Explain the merits de-merits of different advertising media.

Question

19 Oct 2021

Answer :

Word Count : 745

The merits de-merits of different advertising media

The merits of different advertising media

(a) Increase in Sales:

The main object of the manufacturer in advertising his products is to promote the sale of his products. Goods produced on a mass scale are marketed by the method of mass persuasion through advertising.

(b) Supplementing Salesmanship:

It creates a ground for the efforts of the salesmen. When a salesman meets its prospect, they have just to canvass for a product with which the consumer may already have been familiarised, through advertisements. Therefore, the salesman’s efforts are supplemented and his task is made easier by advertising.

Sales turnover and encourage mass production of goods are enhanced by advertising that results in large scale production, average cost of production reduces and results in higher profits. At the same time, when the cost of advertising and selling costs gets distributed over a ____ _________ _________ _______ ________.
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