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The growth of the internet has led to the emergence of domain names as valuable intellectual property assets, often associated with trademarks, trade names, and business identities. With the rapid expansion of online commerce and communication, disputes over domain names have become increasingly common, particularly when individuals or entities register domain names that are identical or confusingly similar to established trademarks. To address such conflicts in a uniform and efficient manner, the World Intellectual Property Organization has played a significant role in administering domain name dispute resolution mechanisms at the international level. The primary system for resolving such disputes is the Uniform Domain Name Dispute Resolution Policy (UDRP), which was introduced by the Internet Corporation for Assigned Names and Numbers in 1999. This policy applies to disputes involving generic top-level domains (gTLDs) such as .com, .org, and .net, and has been widely adopted across the globe. WIPO serves as one of the leading dispute resolution service providers under this framework, offering administrative proceedings that are faster and more cost-effective than traditional court litigation. The UDRP was developed to combat the problem of “cybersquatting,” a practice in which individuals register domain names corresponding to well-known trademarks with the intention of selling them at a profit or exploiting the reputation of the trademark owner. This practice creates confusion among consumers and undermines the rights of legitimate trademark holders. WIPO’s role is to provide a neutral and efficient forum where such disputes can ____ _____ ___ ___ ___ ______ _______ ________ ___ __________ _____ ________.
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