What are the various tools and techniques for Sales Promotion? Discuss various steps followed to achieve the intended purpose of sales promotion?

Sales promotion is a crucial component of Integrated Marketing Communication (IMC) that focuses on short-term incentives to stimulate demand and enhance sales. It complements advertising, personal selling, public relations, and direct marketing by providing consumers and intermediaries with additional motivation to purchase a product or service. Various tools and techniques are used in sales promotion, and a structured approach is followed to achieve its intended purpose effectively.

Tools and Techniques for Sales Promotion

Sales promotion tools can be broadly classified into consumer-oriented and trade-oriented techniques:

1. Consumer-Oriented Sales Promotion Tools

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