What are the various tools and techniques for Sales Promotion? Discuss various steps followed to achieve the intended purpose of sales promotion?

Sales promotion is an essential component of Integrated Marketing Communication (IMC), aimed at stimulating quicker and greater purchase of particular products or services by consumers or the trade. It works alongside advertising, personal selling, public relations, and direct marketing to deliver a cohesive marketing message. In sales promotion, several tools and techniques are employed to boost consumer interest, encourage trial, or reward customer loyalty.

Some important tools and techniques for sales promotion include:

1. Coupons: These are certificates that offer buyers savings when they purchase specified products. Coupons encourage price-sensitive customers to try new or existing products and help increase short-term sales.

2. Samples: Offering free samples encourages trial of a new product. Samples are very effective, particularly for products that need to be experienced to be appreciated, such as food, beverages, or cosmetics.

3. Contests and Sweepstakes: Contests require consumers to perform a task to win prizes, while sweepstakes involve random draws. Both generate consumer engagement and _________ ___ _________ ________ _________ ___.
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