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Motivation plays an important role in personal selling because the success of salespeople depends greatly on their willingness, enthusiasm, confidence, and continuous effort. Personal selling involves direct interaction with customers, handling objections, facing rejection, achieving sales targets, and maintaining long-term customer relationships. A motivated salesperson is more likely to approach customers confidently, communicate effectively, solve customer problems, and make persistent efforts to achieve organisational goals. Therefore, motivation is an essential managerial tool for improving both individual and sales-force performance. Motivation helps salespeople increase their productivity and sales performance. _____ ____ __________ __________ __________ ___ ________ ____ ___ _____ ______.
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