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Effective selling involves much more than persuading a customer to purchase a product. In personal selling and salesmanship, a successful salesperson must possess a combination of personal attributes, communication abilities, product knowledge, selling skills, and relationship-building competencies. These qualities help the salesperson satisfy customer needs and develop long-term relationships rather than focusing only on immediate sales. One essential attribute is self-confidence. A salesperson frequently faces rejection, competition, and difficult customers. Confidence enables the salesperson to remain positive and continue making effective presentations. However, confidence must be supported by integrity and honesty. A salesperson who gives accurate information about price, quality, warranty, and limitations earns customer trust. For example, ________ _________ _____ __________ _________ ___ ___ _________.
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