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Creativity, invention, and innovation are interconnected concepts in business organisation and management, yet each carries a distinct role in shaping organisational growth. Creativity refers to the ability to generate novel and imaginative ideas. It is a mental process that encourages fresh perspectives, unique combinations of existing knowledge, and original thinking. In business, creativity is often nurtured through brainstorming, open communication, ____ _____ _________ _____ __________ ___ ________ ________ __________.
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