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Marginal analysis and cost benefit analysis are important decision-making tools in retail management, particularly when managers are required to evaluate alternative courses of action under conditions of limited resources and intense competition. These tools help retailers assess financial feasibility, optimize resource allocation, and improve communication of decisions across organizational levels. Marginal analysis focuses on examining the additional benefits and additional costs associated with a particular decision. In a retail context, managers often face choices such as whether to increase inventory, expand store space, introduce a promotional campaign, or extend store hours. Marginal ____ _______ _____ ______ _______ ___ ________ _______ ______ _______.
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