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Customer Relationship Management (CRM) plays a crucial role in modern marketing as it focuses on building long-term and profitable relationships with customers rather than only concentrating on short-term transactions. The core idea of CRM is to understand customers’ needs, preferences, and behaviors so that businesses can offer personalized value and maintain customer loyalty. In today’s highly competitive market, where product differentiation is limited and customer choices are vast, managing relationships effectively has become a _________ _____ ________ _______ _____ ______ ____ ______ _____ _______ ___.
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