Define services and explain their characteristics. How does

Question

Define services and explain their characteristics. How does marketing of services differ from marketing of goods?

30 Aug 2025

Answer :

Word Count : 278

Services are intangible activities or benefits offered by one party to another, which do not result in ownership of anything physical. They are performed to satisfy the needs or wants of consumers and can range from banking, education, healthcare, to hospitality and entertainment. Unlike goods, services __________ _________ _______ _______ _________ _______ _______ ____ ___ _______ ____ _________.
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