Question

 

Define services and explain their characteristics. How does marketing of services differ from marketing of goods?

30 Aug 2025
Answer :
Word Count : 278
Services are intangible activities or benefits offered by one party to another, which do not result in ownership of anything physical. They are performed to satisfy the needs or wants of consumers and can range from banking, education, healthcare, to hospitality and entertainment. Unlike goods, services cannot be touched, stored, or possessed in the traditional _________ ______ ________ ______ ________ ____ ______ _____ ___ ___ _____.
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