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Salespeople work in a variety of selling situations because the nature of customers, products, markets, and selling objectives differs from one situation to another. In personal selling and salesmanship, understanding the type of selling situation helps a salesperson select suitable communication methods, develop effective sales presentations, and build strong customer relationships. The major selling situations can be explained as follows. Order Taking is a selling situation in which the salesperson mainly receives and processes orders from customers. The customer already knows the product and generally has an established relationship with the seller. The salesperson’s role __________ ____ _______ ____ ______.
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