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Sales management plays a pivotal role in achieving organizational goals by ensuring that the sales team is strategically aligned with the broader objectives of the organization. It involves a series of planned activities that contribute directly to increasing revenue, enhancing customer satisfaction, and improving market share. A sales manager’s key responsibilities, including planning, organizing, directing, and controlling, are essential for the smooth operation of the sales function, and each of these functions contributes to the successful accomplishment of organizational goals. The first responsibility of a sales manager is planning, ______ __________ ________ ______ ____.
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