What do you mean by Radio Frequency Identification (RFID) ? State the functions of RFID based smart visual merchandising

What is meant by signage? Explain how a digital signage project is implemented?

Discuss the various technologies used in retail.

“The modern retail store has now embraced technology in order to serve the customer better”. Enumerate and discuss the various technologies used by retailers.

Explain the customer value generation process and discuss the factors influencing it.

Define Integrated Marketing Communication (IMC) and describe the levels of integration of marketing communication.

Explain the various methods used by organisations to obtain information about their service quality.

Describe the different stages of service recovery process.

“Customers are of different nature and expectations and it is important for the retailer to differentiate them.” Comment.

Discuss the challenges to retailing in India.

Differentiate between customers’ expectations and customers’ perception.

Enumerate the benefits of Customer Value Management.

Explain the display approach and merchandise presentation for Restaurants and Bars.

Explain the role of colour act as a tool of communication. Also discuss the rules of colours that can improve the display.

What do you mean by Exhibition space? Discuss the points to be taken care while planning for exhibition space

What are difference between Departmental Store and Specialty market? Explain with examples.

Discuss various types of retail formats with suitable examples

Discuss the salient features of display approach for apparels

Describe the different types of errors that may generally occur while planning to display the merchandise in a retail store

What do you mean by store layout? Discuss in detail the different types of store layout.