Match the statement given in Column A with the terms given in Column B

Oxytocin is a synthetic hormone used to -

i. Induce labor

ii. Diminish uterine contraction

111. Administered intramuscularly

iv. Monitor fetal distress 

 Acronym "O, P, Q, R, S, T, and U" is used for assessment of

1. Pain

11. Fainting

111. Level of consciousness

iv. High grade fever

The most appropriate mechanism of action for poison is:-

1. Swallowed poisons-directly act on food passage

ii. Corrosive Poisons may severely cause chocking

111. Fumes and gases may burn the lips and mouth

iv. Some poisons act by displacing the oxygen in blood

c) Double vision is most common symptom in poisoning due to-

1. Opium

11. Lead

111. Mercury

iv. Alcohol

Place a (P) against the most appropriate answer given under each statement

a) All of the following are causes of epileptic seizures except:-

i. Stroke

ii High grade fever.

iii. Brain tumor.

iv. Birth defects 

IV. in detectS

Discuss the Universal Immunization Programme (UIP) and prepare the table of vaccines currently administered under UIP.

Discuss the causes for the following common surgical conditions

a) Piles and hemorrhoids

b) Hernia

c) Varicose-veins

 Explain breast lumps and discuss its causes, risk factors, signs and symptoms intervention.

a) Discuss the Purposes and team for district early intervention

b) Reporting and monitoring.

Explain how will you manage the following cases:-

a) Premature rupture of membrane

b) Obstructed labour

Discuss first aid management for the following:

a) Road Traffic Accidents

b) Poisoning

A 22 year old Primigravida woman visited ANC clinic for the first time. Initial assessment identifies that she might be at high risk for acquiring STIs. Answer the following in relation to your assessment for her

a) Define syphilis and explain guideline for testing and management of syphilis during pregnancy

b) Discuss treatment regimen for syphilis for her and her partner.

c) List the criteria for repeat test.

 A 44 year old male is brought to your health facility with the history of pain. Answer the followings:

a) Assess the pain with respect to acronym, 'PQRSTUV

b) Discuss various sites of pain in relation to the human body systems involved.

c) Explain how would you manage and refer the patient as per condition of the patient.

Digital PR, Social Media and Data-Driven Branding Using a recent example, evaluate how an Indian brand uses digital PR tools, social media analytics, and big data to manage its brand reputation.

Online Advertising and Digital Media Integration Analyse any online advertising campaign by an Indian brand to explain the use of digital advertising tools and hybrid media integration. 

 Advocacy, Interactivity and Convergence Observe any digital brand campaign and discuss how advocacy, interactivity, and media convergence are used to engage consumers.

 Brand Equity and Brand Extension With reference to an Indian brand, examine how brand equity has supported its brand extension strategy in the digital space.

Select any Indian brand and analyse how it has built its brand image and digital positioning across online platforms.

Analyse one social media-based activism or political campaign you personally observed, evaluating participation patterns, content strategies, and ethical concerns.

Conduct a self-audit of your social media profile(s) and critically analyse how identity, self-presentation, and social approval are consciously constructed.

 Observe your social media feed for one week and critically examine how algorithms influence content visibility, repetition, and diversity, using specific examples to relate personal experiences.