a) Explain and discuss the concept of a segment in marketing. Take a hypothetical example of your choice and explain the bases for segmentation and the decision to select its segment.
(b) Who is a consumer? Why knowledge of consumer behavior is important for marketers in the design and development of firms offering? Illustrate.
See Answer →a) Distinguish between products and services with suitable illustrations. Discuss the concept of service and the reasons for growth of the sector in the last five years (collect data from published and internet sources).
b) What is the concept of product life cycle (PLC)? Discuss the various stages of PLC in the following situations.
(i) any SUV model of your choice
(ii) electric bike
See Answer →a) Explain the term marketing with suitable examples. Discuss the elements of marketing mix and their role in strategy development.
b) With the help of secondary data sources (published or internet) try and collect relevant and recent material in the last five years with regard to infrastructure sector which indicates the type of marketing effort is being made to develop and promote infrastructure sector.
See Answer →What do you understand by automated storage and retrieval? For what kinds of goods and in which companies in India do you think such systems would be appropriate?
See Answer →What is the utility of maintenance performance indices? Discuss a few of them
See Answer →. Define job design. List the important factors that must be addressed in job design and briefly discuss the importance of each one.
See Answer →Please explain why the in-process inventory is likely to be higher for an intermittent operation than for a continuous flow operation?
See Answer →“Product development and design is basically a research and development activity”. Elaborate the statement with suitable examples.
See Answer →What do you understand by automated storage and retrieval? For what kinds of goods and in which companies in India do you think such systems would be appropriate?
See Answer →What is the utility of maintenance performance indices? Discuss a few of them
See Answer →Define job design. List the important factors that must be addressed in job design and briefly discuss the importance of each one.
See Answer →Please explain why the in-process inventory is likely to be higher for an intermittent operation than for a continuous flow operation?
See Answer →“Product development and design is basically a research and development activity”. Elaborate the statement with suitable examples.
See Answer →Briefly describe and discuss the competencies required to be effective in International Business.
See Answer →Discuss the importance of leadership in Multinational context and the qualities required for a leader to be successful. Explain with examples
See Answer →How does cross-cultural communication and negotiation play an important role for the success in the Global Business? Explain with relevant examples.
See Answer →Describe and discuss purpose and role of performance management from the perspective of International HRM. Briefly discuss Tahvanainen (1998) model for expatriate performance management.
See Answer →Differentiate between Domestic Vs International HRM and discuss how work force diversity helps in the growth of organisation.
See Answer →Explain, what are the various benefits payable under the “Workmen’s Compensation Act, 1923”? What are the powers of the commissioner for workmen’s compensation?
See Answer →Explain the objective, scope and coverage of the payment of Wages Act 1936. State the procedure laid down under the act for imposing fines.
See Answer →