a) Explain the term marketing with suitable examples. Discuss the elements of marketing mix and their role in strategy development.

b) With the help of secondary data sources (published or internet) try and collect relevant and recent material in the last five years with regard to infrastructure sector which indicates the type of marketing effort is being made to develop and promote infrastructure sector.

a)  Marketing is the promotion of business products or services to a target audience. It is, in short, an action taken to bring attention to a business' offerings; they can be physical goods for sale or services offered. Common examples of marketing at work include television commercials, billboards on the side of the road, and magazine advertisements.

But not all businesses approach the need to market their goods and services the same way. In fact, there are a few different approaches to how marketing can be successful for an organization. These approaches are called marketing concepts, or a philosophy that determines what type of marketing tools are used by a company. Marketing concepts are driven by a clear objective that takes into account cost efficiency, social responsibilities, and effectiveness within a particular market.

Product: This is the central element in your marketing strategy. Not just the success of your marketing strategy but the image of your brand too depends on the success of your product. In the 21st century where competition has become only all the more intense, you need to have a great quality product to shine on the shelf. Otherwise, your product gets lost in the crowd of brands every customer comes across in the market. So, you do not want your product to lose. You must fill it with quality. Consider the example of Apple. It is its product range that has made the brand a celebrity. The case of Starbucks also proves that good quality products are easier to sell.

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