Define value. How does it differ from cost? Describe 7-phases of value engineering job plan.

Explain and relate responsibility, accountability and authority with suitable examples.

What do you understand by Organizational culture and Organizational climate? Discuss the elements of organizational structure.

"Analysis of legal conditions are a very critical component in selecting foreign markets".

"Global positioning is most effective for product categories that approach either end of 'high-touch/high-tech' continuum"

"International marketing research is full of complexities"

 "A marketing research report should merely present the findings. It must not comment on the possible course of action(s) to be taken on the basis of the study results."

Domestic and International marketing planning

Direct and Indirect selling channels

Primary data and Secondary data

Warranty and Guarantee

International marketing concepts

Pricing methods and practices in international marketing

EPRG orientation of firm

Advertising appeals and product characteristics

"Compared with products, marketing of services poses distinctive challenges to marketers". Explain why it is so, and enumerate the marketing challenges.

A company wants to enter into international markets. The company decided to involve another company in the foreign country. State the modes of entry where the scope for the involvement of a foreign company is possible. Explain those modes and critically evaluate and state in which situations each of them is suitable.

Distinguish between NPV and PI. Which of these is considered better?

Distinguish between Financial lease and operating lease.

When does financial leverage become favourable? Discuss its impact on risk.