Advertising appeals and product characteristics

In international marketing management, advertising appeals and product characteristics play a crucial role in influencing consumer behavior and ensuring the success of marketing strategies across different cultures and markets. 

Advertising appeals refer to the emotional, rational, or moral appeals used to attract and persuade consumers. These can be categorized into several types: 

1. Emotional appeal seeks to evoke emotional responses like happiness, fear, __________ ___ _______ ___ ___ _________ _____ _________ ____ _____ ______ ________.
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