"A marketing research report should merely present the findings. It must not comment on the possible course of action(s) to be taken on the basis of the study results."

A marketing research report is primarily intended to provide factual data and insights gathered through a systematic process of analysis. Presenting only the findings allows the reader to understand the research outcomes without being influenced by the researcher's opinions or biases regarding potential actions. This _______ _____ __________ _________ __________ ______ ____.
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