EPRG orientation of firm

Question

20 Feb 2025

Answer :

Word Count : 268

EPRG (Ethnocentric, Polycentric, Regiocentric, and Geocentric) orientation refers to the strategic approach a firm adopts towards international marketing based on its attitude and perspective on international operations.

Ethnocentric Orientation: In this approach, a firm views its domestic market as superior and applies the same strategies, products, and practices to foreign markets. The firm assumes that what works in the home country will work internationally without ________ _____ __________ _________ ___ ____ _________ ____ ________ ___ ___ ___.
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