What do you understand by the term "Marketing Mix"? Discuss the role and importance of Marketing Mix in the Tourism Industry.

Why is media planning required? Explain its process.

 Explain the concept and process of marketing communication.

"Different sales promotion schemes have different objectives and formation". Comment

 Explain the field sales organization with product and customer specialization.

What are the major components of a sales report? What does their analysis reveal about sales performance?

Explain the term "Sales Territory". Discuss the steps involved in territory planning.

What are the objectives of sales displays? Explain the different types of sales displays.

 What is "Sales Presentation"? Discuss the principle of effective presentation.

Explain the scope and nature of sales functions.

Prepare a sales strategy for a tourism firm of your choice.

What is meant by family business? Discuss the positive and negative aspects of family business.

 What is mean by Human Resource Planning? Discuss the importance of training and development in a small entrepreneurial firm.

Explain the important issues related to financial management in small enterprises.

What is meant by a company? Explain the main characteristics of a company as a form of business organisation.

Break-Even Point

 Variable Cost

 Variable Cost

Fixed Cost

What do you understand by Business Plan? Discuss the importance of a business plan in the small enterprise.