Encashment of Earned Leave on Retirement

Provisions for calculating House rent allowance

Deduction u/s 80G.

Partial Integration of Agricultural and Non-Agricultural Income.

Explain the procedure for E-filing of ITR in India?

Define annual value and state the deductions that are allowed from the annual value in computing the income from house property. 

Explain the provisions of Income Tax Act for an individual, if he is a a) Resident b) Not Ordinarily Resident c) Non-Resident.

The income of the previous year is taxed in the current year”. Explain. 

Price skimming and penetration pricing

Price skimming and penetration pricing

Personal selling

Branding

Discuss the importance of Integrated Marketing Communication (IMC).

Define services and explain their characteristics. How does marketing of services differ from marketing of goods?

Discuss the criteria for selecting marketing intermediaries. What challenges do firms face in managing them effectively?

How does pricing play a strategic role in the marketing mix?

Explain the importance of Customer Relationship Management (CRM) in marketing.

Examine the role of social media in modern marketing. What are the opportunities and challenges associated with it?

Explain the factors influencing consumer buying behavior. How can marketers use consumer behavior insights to shape marketing strategies?

Define product life cycle (PLC). Discuss the marketing strategies suitable for each stage of the PLC with relevant examples.