Buying Decision Process

 Pricing decisions play an important role in delivering customer value. Explain any two
pricing methods used by marketers.

Define branding and explain the major factors responsible for creating a strong brand
image. Discuss how packaging, promotion, and customer experience contribute to brand
loyalty.

 Explain the role of digital marketing and social media marketing in building customer
engagement and brand awareness. Discuss any two digital marketing tools used by
organizations in India with suitable examples.

Discuss the importance of marketing management in contemporary business environment
and explain how companies use market segmentation, targeting, and positioning (STP)
strategies to gain competitive advantage with suitable examples.

What is Financial Engineering? Discuss the factors for growth of financial engineering applications in
designing financial products. 

. Describe the various Non traditional sources of Long Term Financing.

. What is Project Risk? Discuss the various methods used to measure project risk under uncertainty.

Explain the concept of ‘Cost of Capital’? Discuss and describes how the cost of capital is calculated for
each individual component of capital. Discuss the factors influencing the pattern of capital structure

PLC

Brand Mantra

Product Mix

 What are the five levers which brands can use sustain value over time? Describe any two
of these with examples?

Why Branding is important for Customers? Which of the six building blocks are most
important in building Brand? Justify your answer with suitable example?

Discuss Product Line analysis? What are the advantages and disadvantage of line
Extensions? Explain in detail?

Define Product Management? Explain the role and responsibilities of Product Manager?

 Bathtub Curve in Reliability Engineering

Green Maintenance and Sustainable Development

 Preventive Maintenance and Breakdown Maintenance

Zero Based Budgeting (ZBB) in Maintenance