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A brand mantra is a short, simple, and memorable expression that captures the fundamental essence and identity of a brand. It communicates what the brand stands for and guides the company in building a consistent brand image in the minds of customers. In Product and Brand Management, a brand mantra acts as an internal guideline for all marketing and branding activities. It helps managers, employees, and business partners understand the core promise and meaning of the brand. A brand mantra generally consists of a few carefully selected words __________ _________ ____ ______ __________.
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