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Product management is the process of planning, developing, marketing, delivering, and continuously improving a product to meet customer needs and achieve organisational objectives. It involves managing a product throughout its entire life cycle, from the generation of an idea and market research to product development, launch, growth, maturity, and eventual modification or withdrawal. Product management connects different functions such as marketing, research and development, production, finance, sales, and customer service. Its primary purpose is to ensure that the right product is offered to the right customers at the right time and at the right price. A Product Manager is the person responsible for ______ __________ ________ _______ ____ __________ _______ _____ __________ __________ ________ __________.
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