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Branding is the process of creating and maintaining a distinct identity for a product, service, or organisation in the minds of customers. It includes the use of a name, logo, symbol, design, colour, slogan, and other elements that differentiate an offering from competitors. Branding is not limited to the physical identity of a product; it also represents the values, promises, quality, personality, and emotional associations connected with the brand. A strong brand image helps a business gain customer recognition, build trust, create differentiation, and develop long-term relationships ____ ____ ________ ____ ________ ______ ____ _______ __________.
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