Briefly mention the causes of BOP deficits. What are the measures adopted to solve the above problem?

Describe the main features of Government policy in relation to industrial sickness.

How the grievances of the consumers are sought to be protected under the Consumer Protection Act, 1986?

 Discuss the main elements of Nehru-Mahalanobis strategy of development. Give its principal achievements and shortcomings.

 International market segmentation and positioning strategies

 International services marketing and its strategic implications

Cultural determinants of international consumer behaviour

International marketing research: importance and methodological challenges

Discuss the EPRG framework as an approach to international marketing orientation. Explain how ethnocentric, polycentric, regiocentric, and geocentric orientations affect organisational mindset, marketing strategy formulation, and managerial decision-making.

Describe the major international market entry strategies available to firms. Critically evaluate the factors that influence the selection of an appropriate entry mode, with reference to risk, control, cost, and long-term strategic considerations. Illustrate your answer by citing an example of a multinational enterprise entering a foreign market.

Examine the influence of political, legal, economic, socio-cultural, and technological factors on the formulation and implementation of international marketing strategies. Support your answer with suitable international business examples.

Explain the concept and scope of international marketing. Discuss the changing role of international marketing in the context of globalisation, digitalisation, and increasing integration of world markets. Illustrate your answer with an example of an Indian firm expanding its operations into overseas markets.

Motivators

Schedule of Reinforcement

Management by Objectives (MBO)

 Total Quality Management (TQM)

Functional structure and Divisional structure

Formal and Informal Group

Job enrichment and job enlargement

Classical conditioning and operant conditioning