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Cultural determinants play a significant role in shaping international consumer behavior. Culture influences various aspects of consumer decision-making, including values, preferences, and buying habits. One of the primary cultural factors is language, which affects communication, advertising, and the interpretation of messages. Brands must understand linguistic nuances to avoid miscommunication or offending consumers. Another key factor is social norms and __________ _________ __________ ________ ______ ______ __________ ____ ______ __________.
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