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International marketing refers to the practice of applying marketing principles and strategies beyond the domestic market to satisfy the needs and wants of consumers in different countries. It involves planning, organizing, directing, and controlling the marketing activities of a firm in more than one nation, while taking into account the varying political, economic, social, cultural, and legal environments. Unlike domestic marketing, international marketing requires a broader understanding of market dynamics, global competition, currency fluctuations, trade regulations, and cross-cultural communication, as companies need to adapt their products, pricing, promotion, and distribution strategies to diverse markets. The _______ __________ ____ ________ ___ __________ ___.
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