Write an extended essay on the 21st Century techniques of Book Promotion and Distribution with a view of suitability in Indian socio-cultural conditions. 

Back in the last century, many publishers used USPS as a book distribution system. Customers wrote in for a catalog, looked it over, then sent a check for any books they wanted, plus postage. The same method still works in the 21st century, Now you contact readers digitally: email, newsletters, website promotions or blogs to let them know you have what they need. The big advantage of this approach is that you control the whole process. You're also cutting out the middlemen – retailers and wholesalers – who'd otherwise eat up some of your profits. However, this works better as an added sale strategy than your primary book distribution system. If you want to sell more than a ___ _____ __________ _________ __________ ___ ___ ___ __________ __________ __________.
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