What is the role and significance of Trade Fairs, Book Fairs and Exhibitions in book promotion? 

Trades shows and exhibitions can prove to be brilliant ways to promote individual business as well as collective trade. Moreover, they play a pivotal role in helping businesses; meet with other players of the industry which fosters the process of learning. A trade show is essentially an event meant to exhibit the goods and services belonging to a specific industry to the potential buyers and businesses. Exhibitions are also similar in nature, with the only difference being that they are open for general public as well.

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